Fuelling organizational growth through Peoplecart’s Total Employee Recognition (TER) framework

Future Group, India’s leading retail conglomerate with over 22 million square feet of retail space servicing over 500 million customers through a diverse workforce of 35,000 - recognized the need of operational agility and innovation in order to combat competition from emerging e-commerce companies. Aligning all 35,000 employees was thus imperative to the success of their endeavors to embed speed and innovation into their organizational DNA.


Peoplecart’s team of consultants conducted focused interactions, meetings and workshops with senior management at both the group & individual busines's level to understand workforce dynamics, their employee's association with the values and previously launched interventions.

Peoplecart, then, designed a holistic R&R Framework that was inspired by the Total Employee Recognition (TER) model, which had been built through the study of over 50 diverse organizations. The framework was closely aligned to the group's 9 corporate values and combined peer to peer, nomination based and milestone based programs into an integrated framework that was built on speed and imagination as its core elements.

The solution focused on the millennial workforce and used gamification techniques like relational nomenclature & rules of game play to popularize these values and their demonstrations at the workplace.

The platform brought multi-layered and multi-directional cascading of endorsements, sought real-time feedback on important performance milestones, crowd sourced ideas from peers and created a culture of appreciation.

  • Future Group won 'The HR Excellence Award' for Innovation in Technology Driven Talent Management initiatives at the Annual HR Technology Congress in Kuala Lumpur, Malaysia in September 2014
  • Talent engagement score improved by over 15%, across the next 2 assessment cycles
  • High level of adoption with more than 70% of users delivering multiple recognition instances.
  • Over 65% of users redeemed their reward points within a week of credits.
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